Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a white tennis sweater, which is sitting on a red chair on a lawn tennis court. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
Yes, all the great? Milwaukee beers…Schlitz, Blatz,
Pabst, Miller, Gettleman……etc. My Father drank Bohemian Club from Sheboygan because-the “price was right”…