Beer In Ads #2690: What’ll You Have When Playing Checkers

Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.