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You are here: Home / Beers / Beer In Ads #2690: What’ll You Have When Playing Checkers

Beer In Ads #2690: What’ll You Have When Playing Checkers

July 3, 2018 By Jay Brooks Leave a Comment


Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.

Pabst-1952-checkers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Games, History, Pabst



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