Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.
![Pabst-1952-checkers](https://farm6.staticflickr.com/5614/15129089084_259fa159e7_o.jpg)