Saturday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the rind of a large red wheel of cheese. There are at least two more kinds of cheese and several types of crackers, along with two bottles and glasses of Pabst.
![pbr-1952-cheese-and-crackers](https://farm2.staticflickr.com/1789/28274598037_60887c0db1_o.jpg)