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You are here: Home / Art & Beer / Beer In Ads #2710: What’ll You Have At The Shore

Beer In Ads #2710: What’ll You Have At The Shore

July 24, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a towel draped over a beach chair overlooking the ocean, down the shore. Behind the chair is a wicker bucket full of PBR bottles and two glasses being poured. There’s also a plate of food with silverware. That’s a pretty sophisticated spread for the beach.

pbr-1953-beach

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



Comments

  1. Moe Peppers says

    July 26, 2018 at 8:46 am

    Look at the disembodied hand pouring the beer. How do you contort your hand like that?

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