Friday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on three Christmas balls hanging on a tree behind a table. On the table is a tasty-looking ham along with the usual silver tray with two bottles of Pabst and mugs on it.