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You are here: Home / Art & Beer / Beer In Ads #2821: The Ammunition Is Being Passed

Beer In Ads #2821: The Ammunition Is Being Passed

November 11, 2018 By Jay Brooks


Sunday’s ad is for Budweiser, from 1943. This World War 2 ad features a scene aboard a warship that’s firing its guns, contrasting the modern ship to the sailors firing cannons from a colonial wooden ship, with the tagline “The Ammunition is being passed.”

Bud-1943-ammunition-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History



Comments

  1. Beerman49 says

    November 12, 2018 at 7:29 pm

    What Jay failed to mention is that the tagline is alluding to a song of that time, “Praise the Lord & Pass the Ammunition”, which a few big bands & vocal groups of the time recorded (most notably Kay Kyser band & the vocal quartet the Merry Macs). Here’s a link to the song from allmusic.com:

    https://www.allmusic.com/search/all/praise%20the%20lord%20and%20pass%20the%20ammunition

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