Friday’s ad is for the Bière Chopard, from the late 1890s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie de l’aigle (which is Brewery of the Eagle), located in Morteau, in the Bourgogne-Franche-Comté region in eastern France.