Beer In Ads #2917: Putting Beer On A Pedestal

Tuesday’s ad is for Beer, from 1956. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Hans Hartmann.