Friday’s ad is for frisches Bier, or “Fresh Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. The title of it is actually The “Blue Medallion,” and in addition to the poster, they made promotional oval signs. It was created by German artist Heinz Fehling.

They must have made a lot of the enamel signs, because they’re all over the internet, on sites like eBay and other breweriana and collectible websites.