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You are here: Home / Art & Beer / Beer In Ads #2998: Birra Metzger Blue Hat

Beer In Ads #2998: Birra Metzger Blue Hat

May 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Birra Metzger, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Giuseppe Magagnoli, or at least by his agency Maga, since that was both the name of his agency and the way he signed his work.

birra-metzger-1930-maga

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy



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