Sunday’s ad is for Brasserie du Cardinal, from 1969. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. This is a later poster created by husband and wife design team Gabriel and Anne Humair, and although it’s simpler than a lot of the earlier posters, it still seems very effective, to me, and merges the new with the old.
