Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #305: For Real Enjoyment … Turn This Ad Slowly To The Right

Beer In Ads #305: For Real Enjoyment … Turn This Ad Slowly To The Right

February 7, 2011 By Jay Brooks

ad-billboard
Monday’s ad is a clever one for Schaefer showing a bottle of Schaefer beer and a beer glass at right angles, with the instructions “For real enjoyment … turn this ad slowly to the right.” Which, if real, would pour the beer into the glass. It’s also interesting that Schaefer is positioning themselves by saying “it’s real beer.” The ad isn’t dated, so I don’t know when it was from or who they would have been subtly targeting as being not real beer with that statement.

schaefer-turn-slowly

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Mr. Nuts says

    February 8, 2011 at 11:21 pm

    Judging by the label design, the ad is from the late 50’s.

  2. A. B. Millmoss says

    October 17, 2012 at 8:27 am

    The Schaefer ad was written by Robert M. Oksner while he was at BBDO. He later went on to be one of the early scriptwriters for Sesame Street. Here’s his Wikipedia entry:
    http://en.wikipedia.org/wiki/Robert_M._Oksner

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands
  • Neal Carey on Historic Beer Birthday: Anton Zahm
  • Experience The Taste Of Duff Beer: Limited-Edition Cans And Home Brewing Kits – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Beer Birthday: Logan Plant January 27, 2023
  • Historic Beer Birthday: Henry Hubach January 27, 2023
  • Beer Birthday: Peter Kruger January 27, 2023
  • Beer In Ads #4333: Miss Rheingold 1955 Meets A Host Of Thoroughbreds January 26, 2023
  • Beer Birthday: Bob Uecker January 26, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

January 2023
S M T W T F S
1234567
891011121314
15161718192021
22232425262728
293031  
« Dec    

BBB Archives