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You are here: Home / Art & Beer / Beer In Ads #3057: Bier, Bière, Birra Mug

Beer In Ads #3057: Bier, Bière, Birra Mug

July 17, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Bier, Bière, Birra, from 1972, with the tagline “Santé!,” or “Health!” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. I’m not sure who the artist who created it was, although I think it’s a photograph rather than a photorealistic painting.

bier-biere-birra-1972-sainte

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland



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