Friday’s ad is for the Brauerei Haldengut Winterthur, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of a woman server carrying at least eight large mugs of beer and although she looking our way, she appears to be waiting for the train that’s coming into the station just behind her. Sadly, this was the largest image of the ad that I could find. Unfortunately, I don’t know who the artist is who created it.
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