Friday’s ad is for Liebfrauenbier, or “lady beer,” from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German artist Otto Ludwig Naegele.
