Friday’s ad is for Grande Brasserie Bière Alsacienne d’Adelshoffen, from the early 20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Brasserie Adelshoffen, showing a beer mug attached to the moon so the moon could enjoy a beer, too. Adelshoffen was a brewery in the village of Adelshoffen, in the Alsace region of France. It was founded in 1864, but closed in 2000. Today, its flagship brand, Adelscott, is owned by the Heineken group.

Below is a slightly larger version of the poster as a metal sign.