Sunday’s ad is for Croix De Lorraine, from 1950, though it’s more likely that’s the date of a reproduction and the original was fifty years or earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was for La Croix De Lorraine, a brewery in Bar-le-Duc, a commune in the Meuse area of France, located in the northeast. The brewery is named for the Cross of Lorraine, a particular type of cross common to the area. I don’t know who the artist is that created the poster, but it was printed by Draeger Imp., founded by Charles Draeger, who was a “French printer who has published some of the masterpieces of the French edition and was one of the pioneers of advertising.”
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