Friday’s ad is another Ballantine ad from, I’m guessing here, the late 50s or early 60s. I love the suggestion that Ballantine is “deep-brewed,” whatever that might mean. And I can’t help but wonder: what the hell is that rooster doing on his shoulder as he pours his beer?
You’re missing the top half of the ad, which somewhat explains the rooster (which witnessed the murder of a possible relative in the first panel).
http://www.gono.com/beermagazineads/ballantine/ballen33.jpg
Notice the interesting wording about temperature in the “Flavor that chill can’t kill” campaign. “If you’re like most people…” Notice those aren’t the brewery’s recommended temps, they are just grudgingly giving in to the common convention.
The brewer rec’s were near the high end of that range- 40°F to 42°F for the lager beer, and for their top fermented beers (two ales, porter and stout) they suggested 55°F, and “cellar” or “room temperature” back in the 1930’s.
Everytime I grab a beer, I always want to get a rooster involved.
Thanx, jesskidden, for “the rest of the story” on that ad! I drank a lot of Ballantine during the early 70’s. Returnable longnecks were $3/case + $.75 deposit (case was same good heavy cardboard as was delivered to bars); canned Ballantine Draft was $3.50-4/case & excellent for filling coolers.