Monday’s ad is for Ginder-Ale, from probably the 1950s or early 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Martinas, which was also known as the Brouwerij Ginder-Ale after 1928, when their best-known beer was introduced. The brewery was founded in 1871 in Merchtem, a municipality located in the Belgian province of Flemish Brabant, by Florentinus De Boeck. In 1973, it was acquired by Brouweij Artois and today is part of AB-InBev, who still makes the beer for the local market of Merchtem. This art uses some of the same art as yeaterday’s poster, which was created by English artist and illustrator John Gilroy, who was best known for his iconic work with Guinness. I don’t think it’s Gilroy’s work, but it looks like they used the character he created and inserted it into this Formula One scene. The text is in both French, “Ca, C’est Pas de la Petite Biere!,” and Dutch, “Dat is Geen Klein Bier!,” and translation is the same, “That’s No Small Beer!”