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You are here: Home / Art & Beer / Beer In Ads #352: Louis Pasteur Works In Whitbread’s Laboratory

Beer In Ads #352: Louis Pasteur Works In Whitbread’s Laboratory

April 20, 2011 By Jay Brooks

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Wednesday’s ad is for Whitbread, from 1937, and the ad shows an illustration of Louis Pasteur working on his fermentation studies in a laboratory at Whitbread Brewing in 1871, nine years after he completed his first test of pasteurization, which took place today in 1862.

whitbread-pasteur-1937cal

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Science of Brewing



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