Sunday’s ad is for Gulpener Dort, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Gulpener Bierbrouwerij, which is located in Gulpen, Limburg, in The Netherlands. It was founded by Laurens Smeets in 1825. I’m not sure who the artist was who created this poster. The text at the top, “Mijnverleden, Ons Verleden: Op de Toekomst!,” Google translates as “My past, Our Past: On the Future!” Maybe coal mining was considered the future at that time? Otherwise, I’m not sure what mining has to with anything.
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