Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3844: Australia’s Finest Beer

Beer In Ads #3844: Australia’s Finest Beer

September 10, 2021 By Jay Brooks

Friday’s ad is for “Foster’s Lager,” from 1958. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the various bottles and cans of beer that Foster’s offered in the late fifties, with an out-of-focus cargo ship in the background.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Max Henius June 16, 2025
  • Historic Beer Birthday: John Mitchell June 16, 2025
  • Beer Birthday: Tom Dalldorf June 16, 2025
  • Beer Birthday: Martyn Cornell June 16, 2025
  • Beer In Ads #4999: Moerlein Bock Beer June 15, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version