Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a can both melting in a large pile of snow, with a lake scene for a background, with the tagline: “Cool Idea … from the land of sky blue waters!”

I could only find this smaller image that wasn’t a reproduction sign: