Saturday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Connie Schwoegler rolls a Smooth strike,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Connie Schwoegler was named BWAA (Bowling Writers Association of America) Bowler of the Year in 1949. Schwoegler won 15 other tournament titles. In 1948, Schwoegler pioneered an extended ball grip which was copyrighted under his name and led to the popularity of what is now known as the fingertip grip.
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