Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #4004: Miss Rheingold 1944 In The Hay

Beer In Ads #4004: Miss Rheingold 1944 In The Hay

February 17, 2022 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1944. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1944 was Jane House, and unfortunately, I wasn’t able to find out much about her apart from she was signed to Columbia pictures, so she at least had aspirations to be an actress. There is a Jane House listed on the iMDb, but doesn’t begin until she was on a television show in 1956, so I’m not sure if it’s the same person. In this ad, from, I think, October, she’s in a hayloft or on a hayride, I’m not sure.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions

Recent Posts

  • Beer Birthday: David Walker May 20, 2025
  • Beer Birthday: Judy Ashworth May 20, 2025
  • Beer In Ads #4974: Vancouver Bock Beer & Sandwiches May 19, 2025
  • Historic Beer Birthday: Frederick Metz May 19, 2025
  • Historic Beer Birthday: Josephus Petrus Van Ginderachter May 19, 2025

BBB Archives

Go to mobile version