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You are here: Home / Art & Beer / Beer In Ads #492: Light Refreshment For Your Holidays

Beer In Ads #492: Light Refreshment For Your Holidays

December 6, 2011 By Jay Brooks


Tuesday’s ad begins the holiday season for beer ads, and our first this year is for Schlitz, most likely from the 1950s. With the slogan “light refreshment for your holidays,” the ad shows a couple having a few beers by the tree. The woman lounges on a sofa, as the man presumably just gave her a present to open. She certainly looks happy; is it the warm glow of Schlitz or the anticipation of opening a decidedly jewelry box sized gift?

schlitzholiday6aq

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schlitz



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