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You are here: Home / Art & Beer / Beer In Ads #494: This Year Buy Him A Beer

Beer In Ads #494: This Year Buy Him A Beer

December 8, 2011 By Jay Brooks


Thursday’s ad is holiday ad for Michelob, from 1963. Their suggestion, “This year buy him a beer” seems like a good one, though in truth Michelob probably wouldn’t be the one I”d want, but maybe that’s just me. I love how they spin it in the ad copy. They refer to giving Michelob as an “unhackneyed” gift, “whether beer lover or bottle fancier.”

michelob-xmas-12-06-1963

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Christmas, History, Holidays



Comments

  1. beerman49 says

    December 9, 2011 at 6:14 pm

    Here’s an oddity about Michelob. Originally, it was, & today is, sold in bottles only, but for a few years from late 60’s-early 70’s they experimented with cans. One day my dad & I did a blind taste test (w/mom being the steward) comparing Bud in bottles to Mich in cans … we couldn’t tell the diff! Mich in bottles basically was “heavier” Bud; Mich Light in those days was 130-135 cals, just a cut under the normal 150 for macrobrew – is it even around these days?

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