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You are here: Home / Art & Beer / Beer In Ads #508: Reward Yourself With Genesee

Beer In Ads #508: Reward Yourself With Genesee

December 28, 2011 By Jay Brooks


Wednesday’s ad is for Genesee Beer, from 1961 — 50 years ago. Showing a very odd-looking couple in front of an antique car — Model T? [What I don’t know about cars would fill a book.] They just look way too happy, especially him. He looks deranged. Great copy: “Reward yourself with Genesee: enjoyment pure and simple. Beer with a bracing bonus of brightness in every bottle to make it fresher and friendlier … naturally more refreshing.”

genesee-antique-car-61

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Mr. Nuts says

    December 29, 2011 at 3:57 pm

    Interesting to see a case of returnable bar bottles being used. Used to drink Piel’s out of bottles like those when I lived in New England back in the day. Damn things weighed a pound a piece – with some the old ones beveled down around the outside from use in the breweries.

    Those kinds of bottles are extinct now — in part because craft brewers used them to package their product for the price of the deposit.

  2. beerman49 says

    January 3, 2012 at 11:58 pm

    Definitely not a Model T – it’s pre-1920 (probably 1910-ish, but I don’t know what make/model it is); more like a surrey with the fringe off the top, except for the motor. Clues:
    1. No Ford emblem on the radiator filler cap.
    2. Wheels appear to have wood spokes – Ford’s were metal & black; also, Model T tires were wider than that vehicles’.
    3. Headlights are recessed & the bulbs are exposed. Model T headlights had flat textured glass protecting the bulb.
    4. Model T’s did not have sidelights (those lantern-looking things on each side of the body)
    5. Steering wheel is on the wrong side & too small.
    6. No front bumper, which Model T’s had.

    Also – that photo looks to be a primitive “Photoshop” job – either a print or negative overlay. I’m not a photo expert, but it just doesn’t have the right depth to be a single shot.

  3. V.C007.1 says

    June 23, 2018 at 4:15 pm

    1909 – 1911 Buick (Model 10/ Model 14)

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