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You are here: Home / Art & Beer / Beer In Ads #554: Blatz Fashion Design

Beer In Ads #554: Blatz Fashion Design

March 1, 2012 By Jay Brooks


Thursday’s ad is for Blatz, whose 1949 claims they they were “Milwaukee’s first bottled beer.” It’s also a celebrity endorsement ad, albeit a rather odd choice. Perhaps there was a series of these done with Milwaukee residents, since the top line reads “I’m from Milwaukee and I ought to know…” The endorsement comes from local dress designer La Verne Sunde, whose “good taste” is demonstrated with inset photos of her fitting someone with a dress she’s created. I’m not quite sure how that translates to beer knowledge, but I guess it’s no sillier than a baseball player doing the same thing.

blatz-fitting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin



Comments

  1. jesskidden says

    March 3, 2012 at 12:17 pm

    Yeah, there was a long running Blatz campaign in the late ’40’s-early ’50’s of celebrity endorsements like this, based on the tag line “I’m from [or] I live(d) in Milwaukee…”.

    For some reason, a Fred MacMurray one and one from a bowling champion always stick in my mind but I’m pretty sure there was also an ad featuring Liberace, too.

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