Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #565: In The Early 1800s Beers Were Dark

Beer In Ads #565: In The Early 1800s Beers Were Dark

March 16, 2012 By Jay Brooks


Friday’s ad is the last bicentennial ad for Schaefer beer in the series. This one uses the ad copy. “In the early 1800s beers were dark, and people hid them in leather steins. Then, in 1842, Schaefer introduced a beer worth looking at.” This one also doesn’t try to make them sound 200 years old. And it does feature another beautiful drinking vessel — although I’m not fond of that leather one — and yet more impossibly perfect foam.

schaefer-1842-b

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble October 15, 2025
  • Beer Birthday: Doug Odell October 15, 2025
  • Historic Beer Birthday: Theodore Hamm October 14, 2025
  • Historic Beer Birthday: John Molson Jr. October 14, 2025
  • Beer Birthday: Jason Alström October 14, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version