Tuesday’s ad is for Carling’s Red Cap Ale. I’m not sure of the year the ad ran, but there is a clue at the bottom. It says that for 109 years it was made in Canada but as of the date of the ad was being made in the U.S. It’s a great illustration and I’m assuming it ran in the fall, sometime during football season, since the only element in the ad is the generic “Go Team!” football badge in blue and gold and some ticket stubs, presumably from the game.
1949
Note: Internal Revenue Tax statement was dropped in 1950. Carling founded in 1840 in Canada, then Brg. Co of America =1933 in U.S.
Question: did Carling drop the apostrophe-“s” from the label for the brews sold in the US? I know that Carling US became Carling-National in the early 70’s when Carling brought out National of Baltimore. Also think that the Red Cap I drank occasionally in my days in the DC area was Carling vice Carling’s.
Whatever, it was a joy to find Red Cap occasionally in a bar/pizza parlor – never saw it again after I moved to the SF Bay Area (where I still reside) in late 1978.