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You are here: Home / Art & Beer / Beer In Ads #584: The Guru Of Good Times

Beer In Ads #584: The Guru Of Good Times

April 12, 2012 By Jay Brooks


Thursday’s ad is for Bud Light from 1988, during the Spuds McKenzie days. I never a big fan of Spuds, a booze hound, womanizing anthropomorphized pup. He debuted during the 1997 Super Bowl, a couple of years after Pete’s Wicked Ale started out with their dog Millie on their label. He was also a Bull Terrier, like Spuds McKenzie. To make maters worse, even though Pete’s use of his own dog on the label preceded Bud Light using a similar dog, they threatened legal action and, as they say, the big dog always wins. It’s never a fair fight. Pete changed their label and Spuds went on to become an advertising legend. After all, “he’s the guru of good times.”

bud-light-spuds-88

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. beerman49 says

    April 15, 2012 at 11:00 pm

    Too bad there wasn’t a craft-brew-loving trademark atty willing to defend Pete Slosberg pro bono; I think even a countersuit could have been possible. Fahgawdssake (as the late Herb Caen used to spell it), Pete did it first, & that’s what SHOULD matter in these arguments – not to mention a few ballsy judges telling the big corps to get lost!

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