Wednesday’s ad is from 1948, for Budweiser, and uses the seemingly inscrutable slogan “Ice Gave All 48 States a Seashore …” as part of their “Great Contributions to Good Taste” series. The idea is that thanks to ice, along with refrigeration and fast transportation, seafood can be sold anywhere in America. And then it can be paired with Budweiser, since “It lives with good taste everywhere,” whatever that means.
