Thursday’s ad is for the Spoetzl Brewery, makers of Shiner Bock. Today is their 101st anniversary. This isn’t too old, but I like the concept of it. It has an old-time look and feel to it and it’s part of a larger series that focuses on the actual brewery workers. If you’ve ever been to the actual brewery, it’s a very cool-looking historical brewery in a small Texas town. This one features Richard Hartmann, who’s in shipping and receiving. But it’s the slogan, possibly being attributed to Hartmann, that really makes it for me. “There’s more to life than brewing beer. There’s also drinking beer, talking about beer ….”
To same more, similar ads from a campaign in 2009, see the Behance Network.