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Beer Birthday: Eric Warner

May 13, 2026 By Jay Brooks Leave a Comment

karbach
Today is the 61st birthday of Eric Warner. Eric founded Tabernash Brewing in Colorado, and later ran Flying Dog Brewing, until they moved their operations to Maryland. He’s also the author of two brewing books, German Wheat Beer and Kolsch: History, Brewing Techniques, Recipes. More recently, he moved to Houston to be the brewmaster (although his official title is “Yeast Rancher”) at Karbach Brewing. I first met Eric at Tabernash a million years ago, and several times since then, but most recently during World Beer Cup judging this year. Join me in wishing Eric a very happy birthday.

Eric and me at Cellar West Brewing in Colorado.
Eric-Warner-MensIssue
Eric sitting for a local Texas magazine, 022Houston, about Menspiration.


Filed Under: Birthdays Tagged With: Colorado, Texas

Beer In Ads #5237: May Day To-Day And This Is Bock Beer Day!

May 1, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Lemp Bock Beer, which was published on May 1, 1900. This ad was for the Lemp Brewing Co., which was located in St. Louis, Missouri and was originally founded in 1840. This ad ran in The El Paso Morning Times, of El Paso, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Missouri, St. Louis, Texas

Beer In Ads #5236: Beverage Of The Gods!

April 30, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad is for Dallas Bock Beer, which was published on April 30, 1905. This ad was for the Dallas Brewery of Dallas, Texas, which was founded in 1880 as the Wagenhauser Brewing Association. This ad ran in The El Paso Morning Times, of El Paso, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Historic Beer Birthday: James Griesenbeck 

April 6, 2026 By Jay Brooks

Today is the birthday of Julius Hermann “James” Griesenbeck (April 6, 1830-February 28, 1877). He was born in Materborn Gutersloh, Germany, but in 1852, when he was 22, his family took a ship to Galveston, Texas, and emigrated to the United States. Initially, they were in Comal County, but Julius, who begn using the first name ‘James,’ moved to nearby Waco, which had been incorporated in 1856. There he founded the James Griesenbeck Brewery in Waco, Texas, in 1870, but it was not successful, and closed just five years later, in 1875. Two years after that, he left his wife and their twelve children, supposedly to look for work, and rented a room above McPherson’s Saloon in Denison, Texas, where he turned his Navy pistol on himself, committing suicide.

Waco, Texas City Hall.

And this is an account of Griesenbeck’s suicide, from Tavern Trove:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Texas

Beer In Ads #5130: Pearl Bock Is Back!

February 25, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Pearl Bock Beer, which was published on February 25, 1966. This one was for Pearl Brewing Co., of San Antonio, Texas and was founded in 1883. This ad ran in The San Antonio Express News, also of San Antonio, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Beer In Ads #5129: Try A Glass Of Magnolia Bock Beer Today

February 24, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Magnolia Bock Beer, which was published on February 24, 1907. This ad was for the Houston Ice & Brewing Co. of Houston, Texas, which was originally founded in 1893. This ad ran in The Houston Chronicle, also of Houston, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Beer In Ads #5195: It’s The Time Of Year For Pearl Bock Beer

February 7, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pearl Bock Beer, which was published on February 7, 1964.  This one was for Pearl Brewing Co., of San Antonio, Texas and was founded in 1883. This ad ran in The San Antonio Express, also of San Antonio, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Beer In Ads #5194: Ring In Spring With Pearl Bock Beer

February 6, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Pearl Bock Beer, which was published on February 6, 1962.  This one was for Pearl Brewing Co., of San Antonio, Texas and was founded in 1883. This ad ran in The El Paso Herald-Post, of El Paso, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Beer Birthday: Jaime Jurado

January 15, 2026 By Jay Brooks

mbaa-logo

Today is the birthday of Jaime Jurado, who for many years was the Director of Brewing Operations for the Gambrinus Company, which included several beer brands and breweries, such as Shiner, BridgePort, Pete’s Wicked and Trumer. A couple of years ago, he moved to Pennsylvania, where he was the brewmaster at Susquehanna Brewing Co. in Pittston, then moved back south, this time to Louisiana, where for five years he was the Director of Brewing Operations at Abita Brewing. After that, he struck out on his own, and was doing brewery consulting and for a time was Vice-President of two start-ups, Ennoble Beverages and JHH. These days, he’s the GM at the 49th State Brewing Co. in Anchorage, Alaska. Jaime’s an incredibly talented brewer. More importantly, Jaime is one of the nicest people I know in the business. Join me wishing Jaime a very happy birthday.

obf06-05
A blushing Jamie at OBF in 2006.
cbn18-13
Jamie with Lars Larson, brewmaster of Trumer Brauerei, at the Celebrator 18th anniversary party.
nbwa08-07
Jamie (far left) with some NBWA luminaries at the 2008 NBWA welcome reception. From left, Jamie, Lucy Saunders (the Beer Cook), Charlie Papazian (President of the Brewers Association), Kim Jordan (from New Belgium Brewing) and Tom Dalldorf (from the Celebrator Beer News).
gabf08-11
Jamie with Todd and Jason Alström, founder of Beer Advocate, at the 2008 GABF.

Filed Under: Birthdays, Just For Fun Tagged With: Jamaica, Louisiana, Pennsylvania, Texas, United States

Beer Birthday: Harry Schuhmacher

January 7, 2026 By Jay Brooks

bbd
Today is Harry Schuhmacher’s 57th birthday. Harry covers the business side of beer news at his wonderful Beer Business Daily. Our paths cross only occasionally, but I had the pleasure of getting to know Harry better during a press junket to Bavaria several years ago, and he’s one of the warmest, thoughtful and funniest people I’ve met. And he’s a beertard, too. You can also read his occasional personal ramblings at Thanks For Drinking Beer, essays from which is also available as a book, too. Join me in wishing Harry a very happy birthday.

Harry in Germany on a press trip.


With fellow beer writer Horst Dornbusch in Bamberg.


Harry and me enjoying a meal in the Hallertau region of Bavaria.

Harry-and-fan
Harry with a server at his favorite sushi restaurant, presumably in his native San Antonio, Texas, who apparently bought and enjoyed his collection of essays.

Filed Under: Birthdays, Just For Fun Tagged With: Southern States, Texas

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