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You are here: Home / Art & Beer / Beer In Ads #679: The Rheingold Mule

Beer In Ads #679: The Rheingold Mule

August 23, 2012 By Jay Brooks


Thursday’s ad is for Rheingold beer, from 1954, featuring Miss Rheingold for that year, Adrienne Garrett. In the ad, she’s hold an odd, very large bouquet of flowers with, inexplicably, a mule by her side.

Rheingold-1954-mule

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    August 30, 2012 at 2:20 am

    That whole ad is incongruous – but “What were they thinking” wasn’t part of 1956 lexicon & the ad biz on Madison Ave in NYC didn’t care as long as they collected the $ 🙂

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