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You are here: Home / Art & Beer / Beer In Ads #718: Talk About Pleasant Traditions

Beer In Ads #718: Talk About Pleasant Traditions

October 18, 2012 By Jay Brooks


Thursday’s ad features Miss Rheingold for 1959, Robbin Bain, holding a Dalmatian puppy, with an old-time firetruck in the background. That slogan, “Talk About Pleasant Traditions,” equates the loyalty to one’s beer with the traditions of local firemen.

Rheingold-1959-firetruck

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



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