Wednesday’s ad is for Falls City Brewing, a mostly obscure brewery from Louisville, Kentucky that operated from 1905 to 1978. They’re probably most well-known nationally for Billy Beer, created with Billy Carter, President Jimmy Carter’s less-successful brother. Looking at the record-player and the records in the ad — dude, get your hands off that vinyl, don’t you know how to hold a record? — I’m guessing it’s late 50s, and on closer inspection it’s copyrighted 1956. Parts of the ad copy are hilarious. “real cool … with plenty of cold.” But this is my favorite: “It’s pasteurized to guard its Magic Flavor.”
Wow, that ad sucks. What’s up with 50’s art directors and bottles of beer with arms and legs? This one — and the singing Blatz trio. Just awful.
While the brewery closed in ’78 — the label was brewed until a couple of years ago. When Pittsburgh Brewing changed to Iron City Brewing — a local group bought the label back — and are working at resurrecting it — by returning it to its original formula.
Overall, it’s a story similar to what the guys are doing with the Narragansett label in New England.
http://www.fallscitybeer.com