Friday’s ad is another in the Budweiser historical series from 1908. The black and white ad is text-heavy and includes a history lesson on John Adams, our second president and one of the signers of the Declaration of Independence. The ad makes the curious appeal that any dealer who carries Budweiser will realize less profits than selling other beers. Why? “Because it costs more money at the brewery than any other beer made. A royal brew of malt and hops whose absolute sovereignty has never been challenged.” Interesting strategy. One other anachronistic feature of advertising a century ago. The advert ran in a publication called Pearson’s Advertiser. At the very bottom of the page it includes this gem. “You will confer a favor by mentioning PEARSON’S when you write to advertisers.”