Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #809: No Harsh Bitterness

Beer In Ads #809: No Harsh Bitterness

February 25, 2013 By Jay Brooks


Monday’s ad is for Schlitz, from 1954. Showing a backyard barbecue, or what was then called a “cookout,” the man working the grill is holding up his glass of beer while still sing his spatula on the burgers. I mentioned this in an earlier bbq ad, but again look at how dressed up they are for a cookout, the women in dresses and the men in what today we’d call business casual, though the guy in the pink shirt is sporting a tie. There’s lots of little details, like the odd facial expressions on the salt and pepper shakers next to the Schlitz sign in the lower left. The main man, the grillmaster, has shown up in a number of modern mash-ups, but this is the original ad he was taken from.

Schlitz-1954-bbq

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Julia Herz May 31, 2025
  • Beer Birthday: Phil Markowski May 31, 2025
  • Historic Beer Birthday: Adolph G. Bechaud May 30, 2025
  • Historic Beer Birthday: John Gilroy May 30, 2025
  • Beer Birthday: Adam Avery May 30, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version