Tuesday’s ad is for Schafer, from 1970. It shows two grand glasses of beer in mugs on a Schaefer tray, although the foam looks just a little unnatural to me. Too perfect. And while I understnd the tagline “Every glass of Schaefer tastes the same,” I’m not as sure about the follow-up “that’s what makes it different.” That was pretty much he goal of every brewery.
What’s even funnier is the tagline “Schafer when you’re having more than just one” equivalent to saying “Schafer when you really want lightly flavored water” lol