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You are here: Home / Art & Beer / Beer In Ads #91: Schlitz Best Round All Day

Beer In Ads #91: Schlitz Best Round All Day

April 20, 2010 By Jay Brooks

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Tuesday’s ad continues the week’s accidental theme of strange glances. It’s a Schlitz ad from the 1950s and features a clubhouse scene presumably just after the golf tournament ended. While the WASPy members of Bushwood Country Club look on, the “winner” pours a bottle of Schlitz into his “Club Champion” trophy. But it’s his smug, smirking sidewards glance at us that makes me shudder. The slogan, “Best round I’ve had all day,” also seems a bit to punny, and I love a great pun.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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