Monday’s ad is for Ballantine Ale, from the 1950s, I believe. To the question “Is This Something Special?” a couple of men sitting on a sofa at a dinner party, the other answers. “It certainly is … that’s Ballantine Ale.” I sure miss dressing up every time a few friends come over for a beer. Oh, wait. That never happened. But that would be special, wouldn’t it.
You can still buy green bottles of Ballantine XXX that look very similar to those pictured in this period ad. I get mine in NYC grocery stores, usually they are on the bottom shelf, but taste no less good for that.
I wonder if contemporary ads ever bruited Ballantine India Pale Ale?
And when will that legend be revived…?
Gary