Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #921: Beer Is The Pure Temperance Drink

Beer In Ads #921: Beer Is The Pure Temperance Drink

July 1, 2013 By Jay Brooks


Monday’s ad is for the Peter Doelger Brewing Co., from 1916. Peter Doelger was a New York brewery founded in 1859. It returned after prohibition ended, but quickly closed in 1937. The ad is just a couple of years before prohibition and shows how, right up to the end, many breweries were trying to convince people that hard liquor was the problem and, as their tagline says, “BEER is the PURE TEMPERANCE drink.” It didn’t work.

Doelger-1916

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Jess Kidden says

    July 4, 2013 at 9:05 am

    The Peter Doelger Brewing Co. closed their NYC brewery during Prohibition and then their short-lived Brooklyn brewery in the mid-’30s, but went on to buy the former Peter Hauck brewery in Harrison, NJ (just across the river from Newark) and stayed open until 1947, brewing Peter Doelger First Prize Beer and other brands.

    After that, the company evolved into a large NYC based real estate firm, and in the 50’s bought into the Hampden and Harvard breweries in MA (which eventually merged).

    • Jay Brooks says

      July 4, 2013 at 9:48 am

      As always, thanks for the update.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer In Ads #4458: Miss Rheingold 1958 Has Half The Work And Twice The Fun June 4, 2023
  • Historic Beer Birthday: Frank Leonard Eppig June 4, 2023
  • Historic Beer Birthday: August Schmid June 4, 2023
  • Historic Beer Birthday: David & Louis Kuntz June 4, 2023
  • Beer In Ads #4457: Miss Rheingold 1958 Goes Water Skiing June 3, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

June 2023
S M T W T F S
 123
45678910
11121314151617
18192021222324
252627282930  
« May    

BBB Archives

Go to mobile version