Thursday’s ad is for Genesee Beer, from 1968. The ad is a product of its time, when the ecology movement, as it was known back then, was just starting to spread awareness of such concepts as recycling. But I have to admit, that beautiful stream definitely looks better in its pristine state, without beer cans littering that idyllic natural setting. And can that wire trashcan really be out there by the stream? Keep American Beautiful, indeed.
The wire trash cans may have been around where trails to the streams ended, but the subtle message of “take out what you take in” was 20+ yrs ahead of its time (tho anti-littering public service ads had been on TV yrs before).