Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4922: It’s Wise To Ask For Braumeister Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Braumeister Bock Beer and was published March 27, 1950. “Braumeister Bock Beer: The Only Genuine Milwaukee Bock Beer at the Regular Price,” which was originally published March 22, 1955 in the Saginaw News, which I believe was in Saginaw, Michigan, a medium-sized town in Eastern MIchigan located just below Saginaw Bay by Lake Huron. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. This ad ran in the Cincinnati Post, of Cincinnati, Ohio, and includes the headline: “It’s WISE to Ask for ‘Milwaukee’s Choicest’ Bock beer” and features our intrepid genius goat, wearing glasses and mortarboard and tassel. The same ‘wise’ goat was featured in an earlier ad for Braumeister Bock and elicited several comments pondering why it was wearing eyeglasses. I think we can safely say it was to make him appear smarter.

Beer In Ads #4921: Too Good To Last

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Acme Bock Beer and was published March 26, 1936. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in The Tribune, of San Luis Obispo, California, and includes the headline: “Too Good To Last” and features a woman in a fancy dress holding a glass of beer.

Beer In Ads #4920: Kamm’s Bock Is Back

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Kamm’s Bock Beer and was published March 25, 1937. The brewery was the Kamm & Schellinger Co. of Mishawaka, Indiana, which was originally founded around 1853 by John Wagner and then purcgased by Adolph Kamm and Clemens Dick in 1870, though it became the K&S Brewery in 1887 when Kamm bought out Dick and it was incorporated by Adolph Kamm and his brother-in-law Nicholas Schellinger and it remained in business like that until 1951, when it was closed by the Kamm family. This ad ran in the South Bend Tribune, of South Bend, Indiana, and includes the headline: “Kamm’s Bock is back —.”

Beer In Ads #4919: Here’s That Treat Again!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Acme Bock Beer and was published March 24, 1939. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Sacramento Union, of Sacramento, California, and includes the headline: “Here’s That Treat Again” and features a goat seated at a table enjoying a glass of Bock beer.

Beer In Ads #4918: Brewed In Winter For Enjoyment In The Spring!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Acme Bock Beer and was published March 23, 1948. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Daily News of Los Angeles, California, and includes the wonderful headline: “Brewed in Winter for Enjoyment in the Spring!” and features some dancing goats, one of which is wearing a wreath of flowers and has a glass of beer in his … ahem, paw.

Beer In Ads #4917: Now! It’s Bock Beer Season!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for “Braumeister Bock Beer: The Only Genuine Milwaukee Bock Beer at the Regular Price,” which was originally published March 22, 1955 in the Saginaw News, which I believe was in Saginaw, Michigan, a medium-sized town in Eastern MIchigan located just below Saginaw Bay by Lake Huron. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. I love that their goat looks so smart. It must be the glasses and the mortarboard and tassel.

Beer In Ads #4916: Defeat Of The Cold-Water-Men By The Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is called “Defeat of the Cold-Water-Men by the Bock, March 21, 1873” and depicts an epic battle between men and goats, with apparently the goat winning. The artist who created the poster was Emil Bott, a German-born artist who emigrated to Pittsburgh, Pennsylvania.

Beer In Ads #4915: Acme Bock Beer Every Drop Perfect!

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Acme Bock Beer and was published March 21, 1942. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Colfax Record of Colfax, California, and shows a goat parachuting, which makes the tagline, “Every Drop Perfect!,” work on two levels.

Beer In Ads #4914: Acme Bock Beer Tells You Spring Is Here

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Acme Bock Beer and was published March 19, 1937. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Ventura Weekly Post and Democrat of Ventura, California, announcing that “It’s not the robins. It’s not the March winds. It’s not the rosebuds. It’s Acme Bock Beer That tells you Spring is here!”

Beer In Ads #4913: Oertels ’92 Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Oertels ’92 Old Style Bock Beer and was published March 18, 1937. The brewery was the Oertels Brewing Co. of Louisville, Kentucky, which was originally founded in 1874, apparently by Charles Hartmetz and his brothers, and knnown as the Butchertown Brewery, but by 1884 John Fred Oertel was involved and beginning in 1892 Oertel was the sole owner. They survived prohibition but closed in 1967. This ad ran in the Courier Journal of Louiville, Kentucky, announcing the release of Acme bock beer that day, which I imagine was similar to yesterday’s ad announcing the release of “the NEW Oertel Goat!” ak.k.a. Oertels ’92 Old Style Bock Beer. The brewery’s flagship for many years was “Ortels ’92 Beer,” presumably named for the year of the brewery’s founding.