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Jay R. Brooks on Beer

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Beer In Ads #3343: Heineken’s Bokbier Balance

May 7, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from 1955. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Koen van Os.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3342: Heineken’s Bokbier Goat

May 6, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from the 1950s or 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This goat reminds of a stylized Aries for an astrology calendar. I’m not sure who created this poster, although there are initials in the corner, they’re just too small to make out.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3341: Heineken Bokbier Goat Party

May 5, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3340: Heineken’s Bier At The 1928 Olympics

May 4, 2020 By Jay Brooks

Monday’s ad is for Heineken, from 1928. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.  It\\The poster commemorates the first skywriting advertising in The Netherlands, “carried out by the brave English skywriter commissioned by the Heineken’s Brewery. The first brewery in the world that uses this modern form of advertising.”  The text in the bottom, “het bier der olympiade,” Google translates as “the beer of the Olympics.” This poster was designed by Dutch commercial artist Willy van de Poll.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3339: Heineken Bokbier This Month

May 3, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text in the top right banner, “Deze Maand,” Google translates as “This Month.” This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3338: Heineken’s Bier Wagon

May 2, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Let meest getapt!,” Google translates as “please most tapped,” which I suspect is something like “the most popular tapped beer.” I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3337: Heineken’s Bier Waiter

May 1, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Let meest getapt!,” Google translates as “please most tapped,” which I suspect is something like “the most popular tapped beer.” I’m not sure who created this poster, but it’s signed in the upper-righthand corner with “Dobe.”.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3336: Heineken Pint Serving Pints

April 30, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Let meest getapt!,” Google translates as “please most tapped,” which I suspect is something like “the most popular tapped beer.” I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3335: Heineken Pilsener Bier

April 29, 2020 By Jay Brooks

Wednesday’s ad is for Heineken Pilsener Bier, from the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3334: Under The Heineken Table

April 28, 2020 By Jay Brooks

Tuesday’s ad is for Heineken Beer, from around the 1950s, maybe a little later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, but it’s certainly a strange one.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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