Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #1128: Beer Is Best Etching

By


Wednesday’s ad is for English brewer’s “Beer is Best” campaign, from 1936. The campaign began in 1933, and ran for 30 years, and included “a generic advertising campaign with a nationwide poster campaign and television advertising involving Bobby Moore and his wife Tina and the entire Liverpool football team. At its peak it was worth over AL1 million per annum in today’s money.” It was done by a C. Harrison and depicts an on-going darts game of 301. There are four beer glasses on the table, two full and two empty. I’m getting thirsty just looking at it.

C-Harrison_Beer-is-Best-1936

Beer In Ads #1127: Good Honest Beer

By


Tuesday’s ad is for Mitchell & Butlers, a “Good Honest Beer” from the Cape Hill Brewery in Birmingham, England. It’s a curious ad, with a pair of full beer glasses, portrayed almost as if they’re a couple on a romantic date sitting on a bench surrounding an old tree overlooking a field. Or maybe it’s just a couple of mates hanging out by a field of wheat. Either way, it’s a funny little ad.

Mitchell-Butler-1950

Beer In Ads #1125: Helps You To Face Life’s Little Snags

By


Sunday’s ad is for Ansells — The Better Beer — originally from Birmingham, England. They were one of the breweries that merged together in 1961 to create Allied Breweries. The ad is from 1926. You’re on the tee and you knock your ball into a tree lining the fairway, where it comes to land in a bird’s nest just as the surprised Mama bird is coming in for a landing. I think she looks surprised because she’s just noticed a new dimpled egg. So what’s a golfer to do? Time for a beer, of course. That should fix it, or at least help you to face life’s little snags.” I love the tagline at the bottom of the ad: “See the name Ansell on every hop.”

Ansells - the better beer - advert for Ansell's Brewery, Birmingham, 1926

Beer In Ads #1123: Beer Of England III

By


Friday’s ad is a third one for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the third of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.

bom3

Beer In Ads #1122: Beer Of England II

By


Thursday’s ad is a second one for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the second of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.

bom2

Beer In Ads #1121: Beer Of England I

By


Wednesday’s ad is for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the first of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.

bom1

The New Belgian Flag

By

belgium
The Association of Belgium Brewers recently launched a campaign to celebrate Belgian beer … in Belgium. The marketing push, called “Fiers de nos bières” or “Proud of our Beers,” is trying to persuade the people of Belgium what beer lovers all over the world already know: that Belgian brewers make great beer that they should be proud of.

belgian-beer-flag-2
There’s also a website, proudofbelgianbeers.com, and a Facebook page (in Dutch). I’m something of an amateur vexillologist, so by far my favorite part of the campaign is the new Belgian flag that the ad agency DDB Brussels created. Such a simple idea, slightly modifying the existing flag to add some angles and a put a creamy head on the middle of the flag. Genius. You can even buy your own Belgian beer flag for €20.

belgium-new-flag

Beer In Ads #1120: If You Like Beer, You’ll Love Schlitz

By


Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.

Schlitz-finer-things