Friday’s ad is for Rheingold Beer, from 1947, featuring Miss Rheingold from that year, Michaelle Fallon. It appears she’s a pretty crack shot with a rifle.
Beer In Ads #1087: The Day We Got Out Of The Soda Pop Business
Thursday’s ad is for Falstaff, from 1969. The curious ad tells the charming down home old-timey story of how Falstaff’s “Papa Joe” kept the family business alive during Prohibition by making soda pop. The tale is called “The day we got out of the soda pop business and back into the beer business.”
Beer In Ads #1086: Falling Leaves
Wednesday’s ad is still another one for Rheingold Beer, this one from 1950, featuring Miss Rheingold from that year, Pat Burrage. Pat is standing in a grove of trees whose leaves have changed color and falling all around her. In an autumn brown coat, she’s almost invisible, except for the black hat and the winning smile.
Beer In Ads #1085: You’ve Elected Margie McNally
Tuesday’s ad is yet another one for Rheingold Beer, this one from 1956, although it features Miss Rheingold from the next year, Margie McNally. The ad is introducing Margie as Miss Rheingold 1957. She looks like quite the beauty queen and in fact the ad copy claims that choosing Miss Rheingold is “America’s second-largest election.”
Beer In Ads #1084: Raising The Flags
Monday’s ad is another one for Rheingold Beer, this one from 1955, and features Miss Rheingold from that year, Nancy Woodruff. In this one, Nancy’s wearing a wide grin and a hat that would look better on Gilligan. In her left hand, she’s raising a letter “D” and she’s holding a letter “R” in the other. I wonder what she’s trying to spell?
Beer In Ads #1083: Polka Dots & Swans
Sunday’s ad is again for Rheingold Beer, this one from 1957, and features Miss Rheingold from that year, Margie McNally. This one shows her sitting by the side of a pond next to a birch tree in a striking light blue dress with white polka dots, holding a matching hat in her hand. Behind her there’s a white swan gliding by. Despite the idyllic setting, for the second day in a row there’s not a hint of a beer anywhere to be seen.
Sir John Barleycorn — Miss Hop — (and their only child) — Master Porter
Here’s a pretty cool historical artifact, from the Lewis Walpole Library at Yale. It’s a print that was created in 1808 by London publisher Thomas Tegg. It’s printed on woven paper, an “etching with stipple” and is hand-colored. The “plate mark is 25 x 35.2 cm.,” on a sheet of paper 27 x 28 cm, and the plate is numbered 151 in the upper righthand corner. When new it sold for one shilling, but I’m guessing it goes for a bit more now. It’s title is “Sir John Barleycorn — Miss Hop — (and their only child) — Master Porter” and is further “dedicated to the publicans of London.” Ah, they had a baby and named it Porter, too. Small world.
Beer In Ads #1082: Spring Flowers In Pink
Saturday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. Wearing a lovely pink ensemble, she’s tending quite the colorful garden of yellow tulips and other spring flowers. After filling her basket with freshly cut flowers, I hope at least she’ll be going to get a beer now.
Beer In Film #25: Brewmasters at Google, Sam Calagione
Today’s beer video is a talk given by Sam Caligione of Dogfish Head Craft Brewery for the Brewmasters at Google series. Sam gave this hour-long talk in July of 2012.
Pirate Parade To Feature Float Of Recycled Beer Cans
The annual Gasparilla Pirate Festival in Tampa, Florida also includes a parade as part of the festivities. The parade takes place this afternoon, and usually features the Budweiser Clydesdales. But this year, instead they had local artist Terry Klaaren create a float using nothing by recycled beer cans. Klaaren called his work “re-cycle-dales” and it’s a sculpture of two life-size Clydesdale head figures that took him about six weeks and 3,000 beer cans to construct. According to a local news story:
“Every beer can was hand flattened with a wooden mallet,” Klaaren said. “We punched a couple of holes in it and then sewed it onto the mesh with stainless steel wire. I found beer cans to be a great sculpture medium.”
Gieseking said the vision for the float was Clydesdales emerging from a wave of water collecting recyclables in the wake.
“Just a nice image of taking the garbage out of the water,” Klaaren said.
Unfortunately, this is the only photo of it I can find. Perhaps there will be more views after the parade takes place later today.
