Wednesday’s ad is also for Pabst Blue Ribbon, this one from 1948. Showing famed comedian and actor Bob Hope in what’s purported to be his home in Hollywood — golf club in hand — he appears to be lecturing the crowd, perhaps on pain of getting hit with his driver. That, or he’s boring them to death with another golf story.
Tuesday’s ad is still another one for Pabst Blue Ribbon, this one from 1963. Showing a pretty spiffy rec room, or hobby den, and an impressive DIY toy yacht in the process of being built. But he’s taking a break from his “leisure-time activities” to enjoy a beer with his wife.
Monday’s ad is yet another one for Pabst Blue Ribbon, this one from 1958. Featuring an artist painting what looks like something abstract, or possibly a terrible landscape, though curiously there’s a woman on the grass under his easel with a tray of food and a glass of beer. He’s apparently taking a break with his own beer and a smoke … or maybe that’s the way he paints. Maybe it’s just me, but his posture makes him look like quite the schlub.
Friday’s ad is another one for Pabst Blue Ribbon, from 1950. Showing famous tennis player Pancho Gonzales relaxing with a PBR — and wearing the quintessential tennis getup — that he’s sharing with someone courtside in a suit and tie. It looks like Pancho’s pointing at the blurred player serving on the court, perhaps a new prospect?
Thursday’s ad is for Pabst Blue Ribbon, from 1947. Showing a picnic scene, just look at the face that the man chowing down on a chicken leg is making. Is he looking at the PBR being poured into a glass, or the woman in the tight red outfit doing the pouring?
Wednesday’s ad is for Heineken’s Pilsener, from the 1800s. Check out the shape and size of the bottles. This ad is old enough that Heineken still referred to their beer as a pilsener.
Tuesday’s ad is for Schlitz, from the 1950s. It’s probably part of their “Schlitzerland” ad campaign, with this one focusing on the refrigerator, renamed here the “Schlitzbox,” back when people still referred to it as the icebox.
Monday’s ad is for Budweiser, from 1969. The ad curiously shows an upside-down red triangle — the anti-Bass triangle — with a small glass also upside-down on the long neck of the bottle. The wisdom imparted is “the bigger the glass, the better the Bud.”
Today’s infographic is another Periodic Table of Beer Styles, this one by Andrei Chapoval for Mantis Design, from 2001. This is the one I have framed in my home office.
Saturday’s bonus ad is our final one for Falstaff, again from 1964. It’s the sixth, and last that I know of, in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla having just parachuted from, presumably, an airplane. For the look on his face, things didn’t go to well. Luckily, his smiling gal pal has a six-pack of Falstaff to soothe the savage breast.
